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Rafael Canales – Innovation Strategist

Strategy • User Experience • Service Design

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Fueling confidence for radical innovation

Philips – Strategic design framework for digital chronic care

ENVISIONING OPPORTUNITIES FOR DIGITAL CHRONIC CARE SERVICES IN THE DUTCH MARKET

How to overcome the barriers of eHealth innovation through strategic design?
Service design and strategy project on integrated chronic care solutions with telehealth in the Dutch healthcare system. Graduation project for the MSc in Strategic Product Design at TU Delft.

This project explored the opportunities and challenges of telehealth technology for chronic care in the Netherlands and resulted in a strategic design framework for creating shared value in chronic care for Philips Hospital to Home.

CTOUCH – Future interactive meeting solutions

Improving the experience of meetings and presentations in connected digital environments.

How to make meetings more engaging and interactive? 
Throughout this project we explored different opportunities for CTOUCH, a company focused on large interactive touch-screens for business and education markets. By combining different value propositions co-created with the company and its users, we created CTOUCH Connect, a product-service system with tools to make meetings and presentations much more interactive using CTOUCH products. Improving the user experience improves also decision-making and idea generation, thus creating more value for its customers.

Rabobank – Big data solutions for consumer banking

Design strategy project for Rabobank addressing the future of privacy and big data in banking and financial services for consumers.

What is the future of privacy and big data in banking?
Our team worked around this challenge over 8 weeks to sketch a future vision and concrete applications for our client to activate. During the process we worked with Rabobank customers and key employees. The result was a strategy for the bank on privacy and big data, plus an application suite aligned to it.

The project was presented at Rabobank's headquarters in Utrecht.

Sense Health – Goalie: user experience for a digital health platform

How to improve the patient experience in mental healthcare using mHealth? 
User experience innovation for Goalie, an mHealth platform for depression and anxiety using CBT and context awareness technology. Goalie provides therapists with a platform to set up mental health plans for their patients, who are connected using a mobile app to motivate them to stay healthy.

As an user experience designer and part of the product team, we planned, researched, designed and evaluated feature improvements for the platform to meet business objectives, improve effectiveness of treatment and fit the needs of therapists, patients and care organizations.

Studio 360 – Creating a strategic design community in TU Delft

Studio 360 is the master student association of Strategic Product Design at TU Delft, where I became part of the 2013-2014 Board and responsible for outreach to companies.

Our aim was to create a stronger and more professional community of SPD students, and make ourselves better known to the industry. 

To do this we organized a series of company cases, workshops and community events with companies like Heineken, Night Balance, TU Delft Career Centre and Jongens van de
Tekeningen.

Design to Improve Life Education – Innovation workshops for designing to improve life

Workshops and events to activate the talents of schools as resources in society through this Danish initiative.

Design to Improve Life Education started as an EU-funded pilot innovation program. We taught design methodologies for designing sustainable solutions to global challenges to over 50 teachers and 200 students in Denmark and Sweden based on the Design to Improve Life compass, a design process developed by a group of design, teaching and process facilitation organizations.

We trained regularly elementary and high school students in Denmark and Sweden, besides two pilot initiatives in Finland and China. We closed the pilot with a conference in Copenhagen to evaluate our results and co-create the future of the initiative.

Little Activists – Empowering the invisible residents of Seoul

Applying human-centered design methodologies for improving life in Seoul.

Little Activists is a program aiming to empower children and turn them into drivers of change in order to address the challenge of the ‘invisible children’ of Itaewon – a complex neighborhood in Seoul where children do not have a voice.

The outcome was a kit, a manual and a strategy to transform children into active citizens, through play and creativity. 

Who is INDEX: Design to Improve Life?

Spreading the word on Design to Improve Life from Copenhagen to the world.

It is always hard to explain what is it exactly your organization does. For an unconventional non-profit like INDEX this had been a recurring challenge as it grew. This project was part of a new communication strategy aiming to make it easier for us to communicate what the organization stands for. CEO Kigge Hvid shares the journey behind INDEX to inspire, educate and engage people in designing sustainable solution to global challenges in this video used now by the organization to introduce itself to new audiences.

Fueling confidence for radical innovation

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Philips – Strategic design framework for digital chronic care

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CTOUCH – Future interactive meeting solutions

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Rabobank – Big data solutions for consumer banking

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Sense Health – Goalie: user experience for a digital health platform

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Studio 360 – Creating a strategic design community in TU Delft

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Design to Improve Life Education – Innovation workshops for designing to improve life

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Little Activists – Empowering the invisible residents of Seoul

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Who is INDEX: Design to Improve Life?

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Currently looking for new projects

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