Bridging Design, Operations & Strategy | Executive MBA Candidate RSM | Enabling Transformation Across Energy, Mobility & Circular Economy

Hi, I’m Rafael Canales Durón — a product and service and innovation lead with a proven track record of turning complexity into clarity through customer-centric thinking and cross-functional execution.

Over the past 8+ years, I’ve helped organizations unlock growth by designing and implementing integrated solutions across service design, product strategy, and operations.

My experience spans fast-paced industries like energy, eMobility, healthcare and FMCG, where I’ve led initiatives that deliver measurable business value. I thrive in environments where strategy meets execution: aligning commercial, product, and operations teams around shared goals and driving transformation through insight-led innovation.

Whether it's scaling a service, improving product delivery, or redesigning internal processes, I bring a systems-thinking mindset, strong facilitation skills, and a deep commitment to creating seamless, scalable solutions.

Now, I’m pursuing an Executive MBA at RSM to deepen my leadership and business foundations. I'm exploring opportunities where I can bring my experience in service innovation and CX into more strategic roles—whether in product, operations, or business transformation—with a strong interest in sustainability and systems change.

If you’re building something that aims to create real, lasting value—for people, business, and planet—I’d love to connect!

Rotterdam, The Netherlands
canales.duron@gmail.com
+31 6 19870038

Linkedin
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I’ve proudly collaborated with:

Expertise

Service Operations Design

From service blueprints to execution to streamline processes and align teams to enable efficient service delivery.

Prototyping & Experimentation

Running pilots and MVPs to validate concepts and accelerate learning.

Product & Service Strategy

Defining roadmaps and customer journeys that balance experience, feasibility, and business value.

Product Management

Bridging user needs and business goals to define product vision, shape roadmaps, and guide cross-functional teams from concept to launch.

Customer Experience & Insight

Translating research into clear opportunities for product and service improvement.

Cross-Functional Leadership

Facilitating collaboration between across functional teams and business units to connect strategy with execution.